摘要
网络购物作为一种新的购物模式在全世界发展迅速,但同时网络购物又还存在相当的局限,需要完善。网络购物(零售)代理点是克服当前网络购物风险等局限的有效营销方式。它可以将传统销售与网络销售结合起来,发挥各自优势,避免当前网络购物的弊端。网络代理点系统的构建与赢利模式可以有多种。它的出现可以为网络营销提供一种新思路。
Intemet shopping as a new model of shopping develops rapidly across the world, but it still has certain limit and needs improving, The agency (retail) of the Intemet shopping is an effective marketing which overcomes the risk of the present Internet shopping, which can combine traditional marketing and network marketing and bring its advantages to play and avoid its disadvantages. The construction of network agency systems and profit models can be many. The appearance of the Intemet shopping may add a new way to the network marketing.
出处
《云南电大学报》
2008年第4期74-78,共5页
Journal of Yunnan Rty University
关键词
网络营销
营销策略
网络代理点
network marketing
marketing strategy
network agency