孙子兵法的全胜思想与企业竞争样式的选择

Thoughts of Overall Victory in Military Science of Sun Tzu and the Choice of Enterprise Competition Style

全胜思想是孙子战略思想的核心,在对孙子全胜思想进行现代诠释的基础上,运用孙子的"伐谋、伐交、伐兵、攻城"战略划分模式,对四种不同的企业竞争样式进行了系统的阐述,并指出了企业在竞争过程中选择不同的竞争样式对于竞争取胜的重要性。

The thoughts of overall victory is the core of Sun Tzu＇s strategic thinking. On the basis of modern interpretation of Sun Tzu ＇ thoughts of overall victory,this article applies Sun Tzu＇s strategic division mode of＂strategic attack,diplomatic attack, troop attack and city attack＂to systematically expound four kinds of enterprise competition styles and demonstrates the importance of choosing different competition styles in the course of competition for winning a victory.