摘要
20世纪90年代以来,我国钢产量增长迅速。中国连续多年跃居世界第一位,使得全球钢铁业的市场区域化的格局日益明显。在新的环境和条件下,现代市场营销理论和经营理念,对我国钢材流通企业的市场营销实践具有极其重要的指导作用。因此,在我国钢材销售中,如何构筑合理、有效的营销体系,从而创造更大的社会和经济效益越来越引起人们的关注。
since the 1990s, China＇s rapid growth in steel production. The world＇s first in China for many years, global steel market regional pattern is obvious. In a new environment and conditions, the modern marketing theory and the business concept, China＇s steel circulation enterprises marketing practices have extremely important guiding role. Therefore, in our cotlntry, how to build in steel sales rational and effective marketing system, so as to create more social and economic benefit more and more attention.
出处
《冶金信息导刊》
2008年第6期15-18,22,共5页
Metallurgical Information Review
关键词
钢材
营销
体系
steel marketing system
