报网互动中的网络媒介呈现与受众参与——基于对《浙江日报》报业集团报网互动的定量分析

Media Presentation and Audience Participation in the Interaction Between the Newspaper and the Internet——A Quantitative Analysis of the Interaction Between the Newspaper and the Internet Within the ZHEJIANG DAILY News Cooperation

通过对《浙江日报》报业集团报网互动进行定量的内容分析,力求探讨报网互动中网络媒体的媒介呈现情况,受众参与程度及两者之间的内在关系,从而为报网互动提供深入发展的实证分析数据与对策依据。

Utilizing the method of quantitative content analysis within the theoretical framework of media convergence, the article discusses the context of the interaction between the Newspaper and the Internet within the Zhejiang Daily News Cooperation, and draws conclusions about media presentation,audience participation,and the relation between the two as seen on the Internet.