公共图书馆利用电子邮件营销的思考

Considerations about the Email Marketing of Public Library

介绍了电子邮件营销的优势以及电子邮件在公共图书馆营销中的具体应用方式,阐述了电子邮箱的新功能以及电子邮件营销所面临的问题。

This paper introduces the superiorities of Email marketing and the concrete application mode of the E-mail in the marketing of public library, and expounds the new functions of the E-mail and some problems faced by the E-mail marketing.