信息体制、治理结构与集群企业品牌生成

Information System, Corporate Governance Structure and Brand Building of Enterprise in the Cluster

在不同治理结构下,集群企业间的能力、角色与分工大不相同,主导企业或协调者的既定品牌战略必将影响从属企业品牌战略的选择,双方博弈的均衡解决定了彼此企业品牌的生成路径及其演进过程。企业集群的治理结构与企业间的信息体制密切相关,企业间的信息体制是一种协调机制,是企业边界上的一种"润滑剂",能够在很大程度上节约"协调问题"所致的交易费用。因此,可以通过对企业间信息体制的深入剖析来有效地表达企业间的治理结构,并在此基础上揭示集群企业品牌的生成规律。

Different corporate governance structures, different capabilities, roles and divisions of enterprises in the cluster. The brand strategy of the leading company effects the brand strategy of hypotaxis company. The game equilibrium between two parts determine the path of their brands building and developing. The corporate governance structure of cluster is close related to the information system among the enterprises in the cluster. The information system is a kind of coordination system as lubricant. It can alleviate the transaction cost of the coordination. Accordingly, the corporate governance structure can be exposed based on the analysis on the information system. Therefore we can discover the path of brand building and developing of enterprises in the cluster.