摘要
介绍了营销管理信息系统在电力企业的建设过程和运行效果,论述了新技术带给营销管理的巨大创新。
This paper introduces the construction process and operation effect of management information system of power marketing in power enterprise, and expounds the great innovation brought about by the new technology to marketing management.
出处
《科技情报开发与经济》
2008年第34期56-57,共2页
Sci-Tech Information Development & Economy
关键词
电力营销
管理信息系统
标准化
信息自动化
power marketing
management information system
standardization
information automation
