商务语篇的隐喻搭配与理解

The Metaphoric Collocations and Comprehension of the Business Discourse

隐喻与人类社会的发展以及人类对世界的认知密不可分。在商务活动和商务认知高度发达的今天,经济语言也发展成为高度隐喻化的语言。有的隐喻源自人类共有的经验,有的则出自于学习者完全无知的某一特定事件或环境,我们只有通过经验或特定环境的联想来帮助处理新获得的抽象概念。

Metaphors are the products of human social development and the human＇s cognition about the world. The highly developed business world and human＇s advanced cognition about it render the business language highly metaphorized nowadays. Some metaphors stem from the common experience of the human world, others from a certain situation which is totally unfamiliar to the learner. In such case, association with past experiences and the specific event or situation helps interpret the new abstract conception.