摘要
本文就医院营销组织的构建、营销队伍的培养、医疗服务的营销组合3方面进行了探讨,并针对医院营销方面存在的问题,提出应重视医院服务营销、确定目标市场需求、制定医疗服务市场营销计划等对策。
Three aspects to construct hospital marketing system were discussed including construction of the organization, cultivation of the staff and marketing combination of medical service, and then according to the problems in hospital marketing, the measures were proposed as paying attention to marketing, defining target market demands and formulating marketing programs of medical service.
出处
《解放军医院管理杂志》
2008年第11期1050-1051,共2页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
医院管理
营销管理
hospital management
marketing management
