奥运推进的中国网通广播电视媒体通信服务技术发展

The development of China Netcom's Video broadcasting transmission technology with Beijing 2008 Olympic Games

在奥运会中,媒体特别是广播电视媒体既是奥运会通信服务的主要用户,又通过购买转播权从而支持奥运会的举办,因此,如何为媒体提供更加成熟、安全、可靠的通信服务,是奥组委和通信合作伙伴的责任。在2008年奥运会上,以高清晰度电视(HDTV)技术为主的关键技术将会得到广泛的应用,中国网通作为北京奥运会的通信合作伙伴,将为此提供全部的通信服务支持。本文根据奥运会上即将广泛应用的HDTV技术的特点以及媒体对服务提出的需求,对中国网通广播电视媒体通信服务技术发展进行了全面阐述。

In Olympics the media - especially the television broadcast media - is one of the most important factors for the success of Olympics. They not only are the main customers of Olympic telecommunication service, but also support the Olympics by buying the broadcast rights. So, how to provide telecommunication services more maturely, safely and reliably, is the responsibility of Olympic organization committee and the telecommunication partner. In the 2008 Olympics, the key technology - mainly the HDTV technology - will be applied widely. Being the telecommunication partner, China Netcom will provide all services. Based on the principle of HDTV technology and the requirements of the media, this article will make a research of the development of China Netcom TV broadcasting services technology.