摘要
随着中国经济的快速发展,外资零售企业大规模地进入,我国零售业市场环境发生了深刻变化,竞争变得日趋激烈。本文在分析近年来我国零售市场状况的基础上,提出了新形势下国内零售业服务创新的策略。
With China＇s rapid economic development, foreign large-scale retail enterprises to enter China＇s retail marketing has undergone profound changes, competition becomes increasingly fierce. Based on the analysis of China＇s retail marketing conditions in recent years, the paper puts out the strategy of domestic retail industry innovation under new situation.
出处
《中国市场》
北大核心
2008年第49期63-64,共2页
China Market
关键词
零售企业
服务创新
策略
retail business
service innovation
strategy
