摘要
旅游产品供应链具有反向性、不可逆性、产品和产品信息不同步性的特点,这就要求在旅游开发时应重视供应链的开发和建设,力求开发出完美的旅游产品,并使所开发的旅游产品跟宣传信息相一致。本文旨在就此问题做一些探讨。
The tour product supplying chain has the following features： opposite direction, unchangeable, and product and product＇s information appears not in same time. This requires that the construction of supplying chain should be high lightened during developing tourism, the perfect tourism product should be pursued, and the tour product should be identical with the declared information. This paper discusses above issues.
出处
《中国市场》
北大核心
2008年第49期82-83,共2页
China Market
关键词
旅游产品
供应链
旅游开发
tourism products
supplying chain
tour developing
