考虑回购成本的供应链回购策略研究

Study on Return Policy of Supply Chain Considering Return Cost

产品生命周期的变短和消费者购买力、个性需求的增强,使得企业不得不面对市场需求的高度不确定性,企业必须制定相应的策略以最大限度地满足市场需求和自身效益。同时传统研究回购策略时具有未考虑经济规模效应和处理成本的缺陷。因此本文在考虑回购成本的基础上对供应链回购策略进行了研究。

With the product life cycle＇s shortening, consumer purchasing power and individuality demand strengthening, the enterprise have to face the high uncertainty of market demand, also they must formulate corresponding strategy to satisfy the market demand and their own maximum benefit. Simultaneously traditional theory studied the return policy, which is not considering the economical scale effect and without processing the flaw about cost. Therefore this paper based on those theories to study on return policy of supply chain considering return cost.