优秀旅游城市背景下上饶饭店的文化建设

Cultural Construction of Shangrao Hotel against the Background of Excellent Tourism City

2006年上饶市被国家旅游局命名为中国优秀旅游城市,优秀旅游城市的命名为饭店的发展既带来了商机又引来了挑战。饭店作为旅游业的三大支柱之一,要用好这把双刃剑,确保自身在激烈的竞争中取胜。只有以优秀旅游城市命名为契机,与区域发展规划相结合,以人文关怀为理念建设饭店文化,才能迎战强敌,并在激烈的竞争中取胜。

in 2006, Shangrao was named as an excellent national tourism city by National Tourism Bureau, which brings Shangrao Hotel not only business opportunity but also challenge for its development, As one of the three props for the fourism, Shangrao Hotel should make good use of the double - edged sword and win in the fierce competition only in the condition of taking the name of excellent tourism city as a turning point, connecting with the regional development planning and building the hotel enlture with the idea of humanistic care.