我国奶业市场营销环境的研究——奶业危机的对策

Study on dairy marketing environment in China

我国奶业市场"三聚氰胺"事件给消费者和生产者带来了极其严重的伤害,问题根源主要在于营销环境治理不力。指出了"奶业危机"的现状,分析了"奶业危机"的症结所在,提出了应对"奶业危机"的对策。

The Melamine Incident has resulted in severe harm to consumers and manufacturers in the Chinese dairy market, the major reasons for which lie in the poor control on the dairy marketing environment. In the paper, the current situation of the Dairy Crisis is described, the cruxes for the Crisis are analyzed, and some countermeasures to it suggested.