“视频直播”:省级党报及其所属网站互动的新模式——以《江西日报》与大江网为例

Video Frequency Mode:New Newspaper-network Interaction Mode of Provincial Level Party Newspaper——Evidence from Jiangxi Daily and Dajiang Network

报网互动,是报纸在网络时代转型的关键一步,预示着报纸顺应了"媒介融合"这一新闻传播以及传媒产业的发展趋势。党报实施的报网互动策略,因其独特的资源和影响力而呈现特殊的形态。"视频直播"是省级党报与其所属网站互动的基本形态,这种模式在传播方式、时效性、资源界限等方面都拓展和延伸了省级党报的开放性与影响力,在共享信息、整合受众和促进媒介间的融合等层面上提升了省级党报的传播效果。

As the key step of traditional media＇s transformation in the network age, newspaper - network interaction indicates＇ media convergence＇ , which is the trend of news media development and the media industry in the future. For the unique resources and influence, the newspaper - network strategy which the provincial level Party newspaper uses presents a special shape. Video frequency mode, which developed and expanded the Party news- paper＇s opening and influence in the dissemination way ,the timeliness and the limits of the resources ,is the basic form of provincial level Party newspaper - network interaction. And this mode raised the dissemination results of the Party newspaper in the information sharing and the media integration.