郴州市旅游资源开发对策探讨

On Development Strategy of Tourism Resources in Chenzhou

郴州市旅游资源尤为丰富,但由于受多种条件的制约,目前,郴州旅游还存在许多不足之处:旅游产品缺乏特色、景区可进入性差、开发资金不足等。应针对郴州市旅游资源开发中实际存在的问题采取相应的措施,尤其要大力开发特色产品、提升市场营销力、加强区域合作和服务性配套建设及多种经营,促使郴州市旅游资源开发顺利快速地进行,从而推动旅游业的发展。随着旅游行业竞争加剧,郴州市旅游资源合理全面的管理与开发,将会凸显其竞争优势。

In spite of rich tourism recourses in Chenzhou, there are many disadvantages in Chenzhou tourism due to the restriction of conditions, i.e. lack of characteristics of tourism products, convenient condition approaching to scenic spot, and developing funds. Based on the problems of developing tourism resources, some relevant measures should be taken-developing products with characteristics, increasing marketing ability, and strengthening regional cooperation and relevant service conatruction and multiple buainess-which will quicken the development of Chenzhou tourism resources and tourism. In addition, the management and development on its tourism resources will show its advantage with the fierce competition in tourism.