政府官员应提高新闻素养及应对媒体的能力

Government Official Should Improve News Attainments and the Ability of Media-Repartee

政府引导舆论的能力是促进社会和谐的重要因素。由于新闻素养的缺乏,我国政府官员在应对媒体时出现本领危机和知识恐慌。应从提高适应媒体能力,塑造政府良好形象和处理好与媒体的关系等三方面来提高政府官员的新闻素养及应对媒体的能力,从而加强政府对舆论的引导能力。

The ability of leading public opinion of the government is an important factor for social harmony. Being lack of news attainments, government officials are not skillful when contact with media. Government officials should improve news attainments and the ability of media-repartee in three aspects. 1. Improve the ability of contacting with media. 2. Portray a fine image of the government. 3. Handle relations between the government and the media.