从《财经》看财经期刊的品牌经营与管理

On Brand Management of Financial Periodicals from the Perspective of Caijing Magazin

本文通过对《财经》这一财经刊物市场上成功的案件进行分析,总结出《财经》在品牌经营管理方面的优势和特点,并在此基础上面分析《财经》

The article first analyzes the success of CALLING MAGAZINE in the market of the finance and economics periodicals, then concludes the advantages and characteristics of CALLING MAGAZINE in its brand operation and management, discusses the inspiration and meaning of its experience to the finance and economics periodicals at last.