实效营销创新——品类创新

Effective Marketing Creation-Category Creativity

品类创新是企业营销创新的有效方法之一。本文从品类和品类创新的概念出发,论述了我国企业运用较多的品类创新的主要方法、品类创新的营销策略以及规避品类创新风险的原则等内容,旨在为企业进行营销创新提供一种可供借鉴的方法和策略。

Category creativity is popular in business marketing.Based on the theory of category and category creativity,this paper illustrates the most used methods,marketing strategies and principles to avoid risks in category sales for the company.