铜仁地区旅游营销策略分析

An analysis of Tourist Marketing Strategies in Tongren Prefecture

铜仁地区的旅游资源非常丰富,随着国内旅游业的蓬勃发展,近年来该地区做出了一系列的旅游营销活动,取得了初步的效果,但是营销措施还存在缺陷,营销效果还不够理想,更科学的营销方案亟待解决。

Tongren is a beautiful place with rich tourist resources. With the rapid development of tourist industry in China, many tourist marketing activities have been taken by the government of this area and the initial result has been achieved. However, there are some shortcomings in the marketing business and the effect is not so satisfactory. So, the new and more scientific tourist marketing plans are in urgent demand