新时期企业品牌营销策略探析

The new time enterprise brand marketing strategy searches analyzes

新时期，经济全球化与市场竞争日益加剧，品牌营销的作用尤显重要。本文从理论出发，首先探讨了企业品牌营销的五大要素的构建，在此基础上，根据新时期环境的要求，提出了企业品牌营销的策略。为提升企业核心竞争力，促进企业快速的、和谐的、可持续的发展提供参考。

The new time, the economical globalization and the market competition intensify day by day, the brand marketing function reveals especially importantly. This article embarks from the theory,first has discussed the enterprise brand marketing five big essential factor constructions,in this foundation,according to the new time environment request,proposed the enterprise brand marketing strategy. In order to promote the enterprise core competitive power,the promotion enterprise fast, harmonious,the sustainable development provides the reference.