基于层次分析法的商业银行客户关系管理实时效果评价研究

On the Performance of Customer Management in Commercial Banks Based on AHP

文章通过对商业银行客户关系管理实时效果评价指标体系的构架,探讨了如何运用层次分析法对商业银行客户关系管理实时效果进行评价,进而对加强商业银行客户关系管理提出了几点建议。

This paper establishes a framework of the performance of customer management in commercial banks, and analyzes how the AHP （analytical hierarchy process） impact on the customer management, and then presents relevant suggestions.