论重庆市创意产业发展中营销策划人才需求与供给

The Demand and Supply of Marketing Planning Talents in Creative Industries in Chongqing

实现重庆市创意产业的发展目标,需要若干支撑条件,其中人才条件最为重要。而营销策划人才在创意产业中具有非常特殊的地位和作用,咨询策划、企业营销策划、企业营销策划管理三类人才是创意产业迫切需要的。但由于人才培养、规划等方面的原因,营销策划人才的需求与供给的缺口大,为此必须采取相应的措施。

A number of qualifications are needed in order to realize the goals in creative industry in Chongqing, and planning and marketing talents industries play a very important role in the creative industry. The talents who can master consultation planning, enterprise marketing planning and enterprise marketing planning management are well needed. Due to the lack of training, programming and other aspects, the gap between demand and supply of marking planning talents is very large; therefore we have to take corresponding measures.