摘要
新媒体时代,出现了新兴的网络媒体、手机媒体等,人们对广告媒体这个概念有了更加深刻的理解,几乎任何东西都有可能成为广告媒体。新媒体时代的来临,给广告带来了新的机遇和挑战。
New medium, such as network, cell phone appeared at this age. And the concept of medium has been changed, that is almost everything can be used as advertisement medium. The new medium ages bring new opportunities and challenges to advertising.
出处
《改革与战略》
北大核心
2008年第12期172-173,177,共3页
Reformation & Strategy
关键词
新媒体时代
广告
机遇
new medium ages
advertising
opportunity
