摘要
本文分析了台湾选举中人际传播的兴盛及其社会、历史根源,论述了其发展演化的状况,以及国民党、民进党在这方面的差异,着重分析了2008年"大选"中马英九阵营的"LongStay"这种直销式人际传播的效果、政治效应和特点。
The interpersonal communication is popular in elections of Taiwan. The paper analyzes it＇s bases originating from society and history, interpreting it＇s development and evolution and types, illustrating different interpeasonal communication ways by the KMD and the DDP, and analyzing the effect, political output and characters of the “LongStay”which is a new type of face-face interpersonal communication by Ma ying-jeou in the “Presidental Election”in 2008.
出处
《台湾研究集刊》
CSSCI
2008年第4期33-39,共7页
Taiwan Research Journal
基金
国家社科基金(06CXW006)
关键词
人际传播
人际关系类型
“LongStay”
the interpersonal communication ,types of interpersonal relationship, “LongStay”
