中国公共外交项目运作分析——以北京奥运火炬境外传递为例

An Analysis of the Performance of China's Public Democracy

北京奥运火炬的全球传递活动,不仅仅是传递奥运理念、奥运精神的过程,同时也是向世界展示中国国家形象的重要舞台,可以说,奥运火炬境外传递是中国开展公共外交的一个新项目。火炬传递风波,既显示了此次公共外交的新特点、新突破,又折射出中国公共外交面临的新机遇、新挑战。伴随着国际地位的不断上升,中国应该积极稳妥地推进公共外交,塑造良好的国家形象。

The global torch relay of the Beijing Olympic Games was not just a process to pass on the Olympic beliefs and spirits, but an important stage on which the national images of China can be displayed to the whole world. It ean be said that the torch relay outside China is a new project to promote public democracy. The torch relay disturbances not only show some new features and breakthroughs, but mirror new opportunities and challenges in China＇ s public foreign affairs. With its ever rising international standing, China should actively promote its public democracy and improve its national images.