摘要
市场开拓前期,尤其是销售量比较大的情况下,需要付出足够的精力去服务好一个品牌;其二,维修站一心两用,做很多品种,可能产生的问题就是对旗下所有品牌不可能全部精通,企业管理也会相对混乱,对服务的消化不够透彻。
Massive vigor is asked for establishing a brand in the early period of market exploitation, under huge sales volume in particular. Moreover, maintenance station serves various services, which leads to superficial command of some brands and disorder management.
出处
《汽车与配件》
北大核心
2008年第51期74-75,共2页
Automobile & Parts