文化交融历程中的媒介互动互补

Media Interaction in the Process of Cultural Communication

信息技术极大地加快了传播的速度,而相互传播改变了传统社会的经济状态和人文观念。电子媒介使人们之间的相互联系越来越便捷、多样与全面。广袤的地球缩变成一个小小的村落,各个国家和民族的文化都在争先恐后地奋进、碰撞与交流。在这种众多民族文化融汇与交流的发展过程中,图书、报刊、广播、电影、电视、互联网等媒介都是重要的沟通渠道,这些媒介积极推动着文化交流的速度与深度,文化的多元交流与融汇也反过来促进着媒介的互动互补与不断革新。在多种媒体并存、竞争的时代,为了更好地生存和发展,图书、报刊、广播、影视、互联网作为信息的几大载体,开始逐渐改变自己的媒体形态,从以前的割裂、分离状态,逐渐走向互动、整合、甚至是融合互补。这种以编辑为主导的多种媒介的互动互补既很好地以各种渠道传播了文化,又大力助推了出版产业的发展,促进了全球化形势下多元文化的交融与创新。

Information technology greatly increases the speed of communication, which, in turn, transforms the traditional social economic status and humanistic ideas of the people. Electronic media makes the connection among people easier, quicker, and more comprehensive. The large world has become a small village. Cultures of different countries and different people melt into all kinds of clashes and communications. In this process of cultural interaction, such media as books, newspapers and periodicals, broadcasting, television and internet have become major means of communication. These media speed up the cultural and communication and melting, while multi-cultural communication, in turn, increases the media interaction and reform. At the age of multi-media implication and competition, in order to have better existence and quicker development, books, newspapers and periodicals, broadcasting, television and internet have started to change their forms. From the previous separation, they start to move towards interaction and even melting together. This new kind of editing-oriented multi-media interaction not only communicates cultures but also increases the development of publishing industry, thus increasing the interactivities and innovations of muhi-cultural communication in the present context of globalization.