厦门市旅游纪念品的创意设计与开发

Developing Tourist Souvenirs of Xiamen the Innovative Way

发展厦门旅游纪念品市场的关键在于旅游纪念品的创意设计与开发。只要科学规划,注重旅游纪念品形象创新,彰显特色,拓展旅游纪念品的搭载模式,构筑旅游纪念品创新平台;并借鉴国内外成功的经验,不断开发新的旅游纪念品,将有利于改变厦门旅游购物明显滞后的状况,推动旅游业的进一步发展。

The key to a booming tourist souvenir market of Xiamen lies in its innovative design and development. A well-considered plan, an innovative and unique image of the souvenir, a smart combination of varied souvenirs and other stuff, a convenient transport and platform and active learning from good ideas and practice of the souvenir market home and overseas will produce concerted effects to accelerate the lagging tourist souvenir market of Xiamen.