摘要
利用商业智能软件的决策树分类技术,对旅游销售企业的调查问卷数据进行分析,挖掘出最近一年内有出境旅游意愿的客户特征,从而提高营销的效率。
Using the intelligent business division and strategy technologies, this paper gave a detailed analysis of the data gathered from the survey of Travel Industries and revealed the characteristics of the tourists who had the intention of travelling abroad in the past year, which enhanced the marketing efficiency.
出处
《黄石理工学院学报》
2008年第5期16-19,共4页
Journal of Huangshi Institute of Technology
基金
黄石市2007年度科研计划项目([2007]14)
关键词
旅游产品
商业智能
数据挖掘
tourism products
business Intelligence
data mining
