协同营销国内外研究综述

A Review of Collaborative Marketing at Home and Abroad

本文主要对协同营销、合作营销、共生营销和营销联盟等几个实质研究内容相同的几个研究领域的国内外的研究情况进行综述,企望能抛砖引玉,对后续协同营销相关研究提供参考。

This article reviews the fields in terms of collaborating marketing, co-marketing, symbiotic marketing and marketing alliance at home and abroad, which are essentially similar in content. It looks forward to offering some valuable suggestions to the future study for reference.