期刊文献+

论现代物流服务品牌建设与管理 被引量:5

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摘要 本文结合物流服务特点及服务品牌有关理论,分析了物流服务品牌的内涵和构成要素,并借鉴服务品牌管理模型提出了物流品牌培育思路,从品牌理念、形象体系、服务内容、服务质量等方面就如何建设与管理物流服务品牌提出了具体建议和措施。
作者 王庆丰
出处 《商业时代》 北大核心 2008年第36期14-15,共2页 Commercial
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参考文献5

  • 1程鸣,吴作民.西方服务品牌研究评介[J].外国经济与管理,2006,28(5):53-60. 被引量:29
  • 2Grace, Debra and O' Cass, Aron. Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 2005,(2)
  • 3Grace, Debra and O' Cass, Aron. Service branding: consumer verdicts on service brands. Journal of Retailing & Consumer Services, 2005,(2)
  • 4de Chematony, Leslie and Segal-Hom, Susan. The criteria for successful services brands. European Journal of Marketing, 2003,(7)
  • 5申庆涛.谈树立我国物流企业的品牌理念[J].社科纵横,2004,19(3):41-42. 被引量:6

二级参考文献17

  • 1Berry, Leonard L. Cultivating service brand equity[J]. Journal of the Academy of Marketing Science, 2000, (1): 128-138.
  • 2Riley, Francesca Dall'Olmo, and de Chernatony, Leslie. The service brand as relationships builder[J]. British Journal of Management, 2000, (2): 137- 150.
  • 3O'Cass, Aron and Grace, Debra. An exploratory perspective of service brand associations [J]. Journal of Services Marketing, 2003, (5) : 452- 475.
  • 4Keller, Kevin L. Conceptualizing, measuring and managing consumer-based brand equityLJ]. Journal of Marketing, 1993, (1):1-22.
  • 5de Chernatony, Leslie, Drury, Susan and Segal-Horn,Susan. Building a services brand: stages, people and orientations [J]. Service Industries Journal, 2003, (3) : 1 - 21.
  • 6Gronroos,Christian. Service management and marketing[M]. Lexington: Lexington Books, 1990.
  • 7McDonald, Malcolm H B, de Chernatony, Leslie and Fiona Harris. Corporate marketing and service brands-moving beyond the fast-moving consumer goods model[J]. European Journal of Marketing, 2001, (3/4): 335-352.
  • 8de Chernatony,Leslie,Drury,Susan,and Segal-Horn,Susan. Identifying and sustaining services brands' values [J]. Journal of Marketing Communications, 2004, (2): 73-93.
  • 9Cutler, B D, and Javalgi,R D. Analysis of print advertisement features:service versus products[J]. Journal of Advertising Research, 1999, (2) : 62-69.
  • 10Grace, Debra and O' Cass, Aron. Examining the effects of service brand communications on brand evaluation [J]. Journal of Product & Brand Management, 2005, (2) : 106-116.

共引文献33

同被引文献20

引证文献5

二级引证文献8

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