重大事件对旅游目的地影响研究——以奥运会对北京的影响为例

Impact of Major Events on Tourism Destinations——A Case Study of 2008 Beijing Olympic Games

以奥运会对北京的影响为例,初步分析了重大事件影响的推动性、聚集性、演替性和遮蔽性特点:并且论述了奥运会对于北京作为旅游目的地的旅游形象、吸引物、设施、服务、市场以及空间格局的影响。重大事件对于目的地及目的地旅游的影响研究越来越受到国内外学者的关注;认识重大事件的影响特点,赛后总结重大事件对旅游目的地的影响对于规划事件型目的地的旅游营销和规划旅游节事活动具有一定的指导意义。

Through the cose study of the impact of the Olympic Games on Beijing.the characters of promotion,concentration.evolution and veiling of major events are preliminarily analyzed in this paper The impact of the Olympic Games on Bailing in destination and its tourism draws more and mare altention from domestic and foreign scholars Understanding and impact characters of meier events and summarizing the impact on tourism destinations after major events are of guidance significance in the fourism marketing planning of event destinations and the fourism event planning.