新媒体传播技术发展趋势研究

A Study of the Developmental Trend of New Media Communications Technology

本文针对新媒体技术的应用趋势及其已经或者可能对社会产生的影响,分别从新媒体技术的突破和发展对媒体乃至社会环境的影响和作用、对信息传播精准效果的行为认知测定、对人际间的信息交流与家庭生活空间、气氛的智能调节的交互性、对新媒体搜索技术和自身潜能挖掘等方面进行了分析与探索,加深了对新媒体技术应用与社会活动关系的分析与研究,提出了新媒体如何走向"人性化"的问题方向。

This paper analyzes the application trend of new media technology and the impact it has already exerted and is likely to exert on society, examining the impact of breakthroughs and development of new media technology on media itself and social environment, on behavioral cognitive assessment of the accuracy of information dissemination, on interaction between personal communication and the adjustment of family life and ambience, and on new media search technology and the exploration of its potential. The paper can further the analysis and research of the relationship between the application of new media technology and social activities, and it addresses the issue of how new media can be rendered more ＂humanistic. ＂