摘要
坐落在伦敦肯辛顿的37度奥林匹亚，是37度的二次出击，设计师们十分看重本案例的设计，视37度奥林匹亚为未来历史性建筑的准份子。恰到好处地保留历史上著名建筑物的构造并毫无顾及地表露，这也成为本案例有别于基地内其他主要建筑品牌的重要砝码。
37° Olympia in London＇s Kensington Olympia is the second outlet of 37° . The designer treated this scheme very much as an installation into a historic building, keeping the historic fabric and exposing or restoring it wherever possible, thus differentiating this place against all the other major brands on the site. At the heart of the brand is the identity 37° - with strapline＇Lift in balance＇- inspired by the body＇s core temperature and the need to respect and refine the body＇s natural sense of balance. SHH have applied the 37° identity for all the environmental branding and signage on the project,
出处
《现代装饰》
2009年第1期38-43,共6页
Modern Decoration
