行为分析法在散乱垃圾管理中的应用研究

A study on the application of behavior analysis methods into the management of scattered litters

以环境行为学为指导,将行为分析方法中的激励法(prompting)运用于公共空间的散乱垃圾管理实验,收集第一手数据资料,展示人们在公共空间乱扔垃圾这一负性环境行为现状,并分析激励物———标语的设置对改变人们乱扔垃圾行为的影响,进而揭示激励物与人们的环境行为的关系,为环境管理部门实施公共空间垃圾管理提供科学依据.

Based on the theory of the environmental behavior, this paper applies prompting--one of the behavior analysis methods--into the survey of litters scattered in a public area. On the basis of the first-hand data collected in the survey, we analyze the current situation of people＇s littering behavior--one negative environmental behavior. Furthermore, we analyze the effects of the prompt--publicity poster on changing people＇s littering behavior and compare the results with those of the previous studies to reveal the relationship between the prompt and people＇s environmental behavior. The study is trying to provide environmental management agents with scientific guidance.