浅议党报在突发性灾难事件中的舆论引导及影响——以《四川日报》5·12大地震报道为例

On the Public Opinion Guidance and the Concerned Influence of the Party Newspapers in the Emergent Disastrous Events——Taking the Reportings of Sichuan Daily in 5·12 Earthquake for Example

突发性灾难事件具有突发性、不可预见性和很强的破坏性,因而受到大众高度关注。作为党和人民喉舌的党报,具有监视社会环境、告知大众信息、塑造良好社会舆论等重要作用。在十分复杂的舆论环境中,如何充分发挥党报在突发性灾难事件中的舆论引导力和影响力,对抗震救灾、社会稳定等具有重大影响。本文以《四川日报》5·12大地震报道为例,就上述问题进行了深入探讨。

The emergent disastrous events are of emergency, unpredictabiliw, and disaster, so it is focus of the public＇s attention. Acting as the channel of the Party and the peoples＇ voice, the party newspapers keep under surveillance on the whole society, tell the public kinds of information, and guide the public opinion, etc. In the complex public opinion circumstances, it is very important for the party newspapers to execute the ability of guiding the concerned public opinion and making influence on the public so as to make the earthquake relief and the stability of the society. The paper takes the reportings of Sichuan Daily in 5·12 earthquake for example, and analyzes the questions mentioned above.