开拓国家形象、文化创新研究的新领域——上海交大人文艺术研究院院长、美国杜克大学教授刘康访谈录

National Image and Cultural Creativity and Innovation——An interview with Professor Liu Kang,the dean of the Institute of Arts and Humanities of Shanghai Jiao Tong University,Professor of Duke University

在本访谈中,刘康教授结合我国目前所面临的传播环境,就如何提升中国的软实力,如何打造良好积极的国家形象,媒介应如何提高传播策略提出了自己的看法和建议。

In this interview, Professor Liu had given some views and suggestions on how to enhance China＇s soft power, how to create a positive national image and how to improve the communications strategies of our mass media.