从对京郊农村的调查看农村电视受众反馈机制的建立

The Research on Establishment of Feedback Mechanisms from Television Audience in Rural Villages through a survey on the outskirts of Beijing

本文从涉农电视媒体和农村电视受众的角度出发,针对"京郊五区农村电视受众媒介参与方式与信息反馈状况"和"涉农电视媒体对农村受众需求和反馈信息的收集状况"两大主题分别展开调查。通过对调查结果的分析研究,初步探索建立农村电视受众反馈机制的可行性和具体实施方式,以期能够对我国涉农电视媒介的信息传播提供些许参考,从而使之更好地为农村信息传播和新农村建设服务。

This article discuss problems through the surveys about ＂ How the TV audiences of five districts in rural suburbs of Beijing participe in media and feed back information＂ and ＂How the agriculture-related media collect in- formation of audience＇ s needs and feedback＂. Based on the results of those, the author explores the feasibility of establishing rural television audience feedback mechanism and how to implement. The article wish it can provide some reference for China＇s agriculture-related television media communication and new development of rural areas.