论道德标尺与传媒导向

On the Moral Scale and Media-oriention

关于"范跑跑事件",折射出传媒的一个导向问题,传媒与社会大众道德观存在着既统一的一面,也出现了对立的一面,有些情况下大众会做出与传媒期望相反的解读;在任何时期弘扬道德都是传媒的重要职责,因为社会需要道德标尺来为大众指引方向:弘扬道德,批判错误,加强自律。这样才能为社会树立良好的道德典范,促进和谐社会建设。

＂Fan run incident＂ reflects a media-oriented issues, the media and public morality, there are still only a unified, there have also been opposing side, in some cases the public and the media expect the opposite interpretation ; At any time to promote media ethics is an important duty, because society needs moral yardstick to guide the direction of the general public and to promote ethical, critical error, self--discipline. Only in this way the community can set a good example of morality, and promote the building of a harmonious society.