摘要
本文从北京奥运会新闻宣传工作的实践出发,就奥运媒体服务工作和媒介引导工作中的经验与特色进行了分析。
Based on the exercice of the news communication of Beijing Olympic Games, the paper analyzes the concerned experience and special characters of the work of service and the conduction of media.
出处
《新闻界》
CSSCI
北大核心
2008年第6期83-85,共3页
Journalism and Mass Communication
关键词
媒体服务
媒介引导
舆论导向
国家形象
media service media conduction public opinion conduction national image
