民族文化品牌形象传播及其问题对策探讨——以武当太极文化传播为个案

A Discussion on the Communication of National Culture’s Brand Image and Its Countermeasure for Problems——A Case Study of the Communication of Taiji Culture in Wudang Mountain

拥有丰厚文化资源的武当山,其文化品牌形象的传播存在较多问题。我们认为,武当文化形象传播应充分利用资源优势,以武当太极文化为标识,以传统道教文化为依托,在文化传承、交流、创新、发展的基础上,借助大众媒介进行积极有效的跨文化传播。

Though Wudang Mountain has rich cultural resources, its brand image communication has many problems. We believe that the communication of the cultural image in Wudang Mountain should make full use of resource superioriW, take the Taiji Culture as its identifier and the traditional Taoist Culture as its support, and make intercultural communication effective by means of mass media on the basis of cultral hiretage, intercourse, innovation and development.