文化选择与传媒进步——试论传媒与文化的关系

Choice of Culture and Media Progress——On the Relationship between the Media and Culture

传媒离不开文化,文化与传媒之间存在着密切的相互依赖关系。主要因为,传媒的传播理念,决定着传媒的文化品格;媒体新闻内容所体现的文化上的共性与个性,会产生不同的传播效果;媒体传播内容所体现的文化上的文明与糟粕,决定着传媒的思想高度。

The media can not be separated from culture. There exists close interdependence between them. The major reason is that the concept of media communication determins the culture and character of the media. The cultural similarities and personality reflected by the content of the news media will produce different communication effects. The civilization and cultural dross reflected by the content of the news media will decide a high degree of ideological media.