试析英国商业广播电台蓬勃发展的原因及面临的威胁

An Analysis of the Booming of British Commercial Radio:Reasons and Threats

英国商业广播电台作为英国广播界的后起之秀对BBC公共广播造成了不小的冲击,本文将从内容、受众和经营管理三方面剖析其蓬勃发展的原因,也将对英国商业广播电台目前面临的威胁作一些分析。

British commercial radio has a powerful impact on BBC. This paper probes into the three aspects, i.e., content, audience and administration, which have contributed to its booming. The threats that British commercial radio is facing today have been analyzed in the end.