摘要
本文探索美国商业广播的制胜之道,其成功经验对于处在变革期的中国广播有着重要的借鉴意义。
This article explores the winning way of the American commercial broadcasting. The successful experience has a very important reference for the Chinese broadcasting development.
出处
《新闻界》
CSSCI
北大核心
2008年第6期138-140,共3页
Journalism and Mass Communication
关键词
制胜之道
商业电台
电台发展
the winning way commercial radio radio development
