摘要
本文对我国广电内容产业在创意的发展中存在的问题及原因进行了分析,提出构建广电内容产业的ERIM系统创意模式。
This article analyses the creative problems and the reasons of China＇s television and broadcasting industry m content. And it suggests a systematic creativeness mode of television and broadcasting industry called ERIM.
出处
《新闻界》
CSSCI
北大核心
2008年第6期141-143,共3页
Journalism and Mass Communication
关键词
广电产业
内容产业
ERIM
系统创意模式
television and broadcasting industry content product ERIM systematic creativeness mode
