公益类电视活动产品面临的机遇与挑战——解读中央电视台“共同关注·圆梦行动”

Opportunity and Threat of Product of Television Activity for Public Good——Analysis on CCTV "Focus·Dream Project"

公益类电视活动产品是新近涌现出来的一种电视节目形态,颇具时代特色。本文以中央电视台新闻频道"共同关注·圆梦行动"活动为研究范本,从机遇和挑战两个方面,分析了公益类电视活动产品目前在中国内地的生存状态。

Product of television activity for public good is a new television program form, exhibiting characteristics of the epoch. In this paper, taking the CCTV ＂Focus ~ Dream Project＂ as example, the author focused on the opportunity and threat of products of television activity for public good, then made a conclusion about its situation in Chinese mainland.