新闻标题出彩的技巧浅析

On the Skills of Making Better News Title

新闻标题出彩的技巧有很多,其中巧借成语入题,用"衍名"法拟题可使新闻标题一语中的、精炼传神、新鲜有趣,让人一目了然、过目难忘。

There are many skills in creating attractive news titles, including proceeding ingeniously from the idioms, including embedding surnames and first names in unique, literary and interesting phrases. The two patterns can make news titles fit topics .direcdy, concise and vivid, fresh and interesting; the patterns make people read simply and keep eternal memory.