从创新扩散视角分析电子图书发展的影响因素

The Influencing Factor on the Development of E-book Analyzed from the Viewpoint of the Innovation Diffusion Theory

自从上世纪90年代第一本电子图书面世以来,在这十几年里电子图书得到了长足的发展,特别是在互联网日益普及之后,电子图书的发展更加地迅猛。但是,时至今日电子图书这种新兴的传播媒介还是没有像我们预期的那样打败普通纸质书刊,并深入到广大社会成员的日常生活中。将从创新扩散理论的角度来分析电子图书,并找出影响电子图书发展的因素。

Since the firsr E - book appearing in the market in 1990s, E - book has obtained the considerable development in these several years. Especially with the popularization of the internet, E - book developments quickly. But E - book has not defeated the ordinary paper books and penetrated into the daily life of the general members of the society, different from what we had anticipated. This article will analyze E - book and discover the influencing factor about E - book＇s development by the innovation diffusion theory.